In many cases, growth is obtained by expanding the market both geographically or demographically. The key success is recognizing and accounting for different type of consumers in developing marketing program.
What look like a simple segmentation problem, actually is a bit harder. Choice between standardization and customization is never easy. On one hand, we understand the world is shrinking. Standardization enables us to lower the cost while keep the same offer and image through all areas. On the other hand, globalization creates uneasy feeling for many. They need something to secure their sense of identity. Customization may win.
Regardless your choice, we know what information needed to make that decision. We can help you find the context of consumption in terms of functional, psychological and sociological need. We will put this context in terms of both socio-culture and life stage.
Going further, we also gather the perception and attitude toward your brand as well as the competitors to show what better way of doing it.
In addition, should you need a demand forecast, when methodologically it is possible, we help you to find the proxy.
Regardless your choice, we know what information needed to make that decision. We can help you find the context of consumption in terms of functional, psychological and sociological need. We will put this context in terms of both socio-culture and life stage.
Going further, we also gather the perception and attitude toward your brand as well as the competitors to show what better way of doing it.
In addition, should you need a demand forecast, when methodologically it is possible, we help you to find the proxy.
PT. Riset Prima Indonesia
(Prompt Research)
Palma One Building
5th Floor, Suite 501
Jl. HR Rasuna Said Kav. X-2 No.4
Jakarta - Indonesia
Phone : (021) 522 8350/51
